Mobile Payment – Classic Approaches to Promote Consumer Adoption
- Autor(en)
- Philip Reiting, Andreas Mladenow, Christine Strauss, Gabriele Kotsis
- Abstrakt
The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.
- Organisation(en)
- Institut für Marketing und International Business
- Externe Organisation(en)
- Johannes Kepler Universität Linz
- Seiten
- 84-93
- Anzahl der Seiten
- 10
- DOI
- https://doi.org/10.1145/3428690.3429182
- Publikationsdatum
- 2020
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502052 Betriebswirtschaftslehre, 502050 Wirtschaftsinformatik
- Schlagwörter
- ASJC Scopus Sachgebiete
- Software, Human-computer interaction, Computer Vision and Pattern Recognition, Computer Networks and Communications
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/mobile-payment--classic-approaches-to-promote-consumer-adoption(51f2eaef-02ff-41cb-84ce-46e9c0bccf23).html