Music Discovery as Differentiation Strategy for Streaming Providers

Autor(en)
Andreas Raff, Andreas Mladenow, Christine Strauss
Abstrakt

Music discovery presents itself in an instant and in a multitude of possible ways. When comparing the user personas of streaming services in the dimension of music discovery, two main differentiation criteria become apparent, namely the degree of intention and the control one wants to exert when discovering new music. Against this background, this paper proposes a framework which categorises the possible ways of music discovery in a streaming provider with the help of those two criteria into active, semi-active, semi-passive and passive ways in order to analyse them separately, outline success factors and current research.

Organisation(en)
Institut für Marketing und International Business
Seiten
476-480
Anzahl der Seiten
5
DOI
https://doi.org/10.1145/3428757.3429151
Publikationsdatum
11-2020
Peer-reviewed
Ja
ÖFOS 2012
502054 Entrepreneurship, 502050 Wirtschaftsinformatik, 502052 Betriebswirtschaftslehre
Schlagwörter
ASJC Scopus Sachgebiete
Software, Human-computer interaction, Computer Vision and Pattern Recognition, Computer Networks and Communications
Link zum Portal
https://ucris.univie.ac.at/portal/de/publications/music-discovery-as-differentiation-strategy-for-streaming-providers(62577447-c044-44f0-8407-7723519cedcd).html