Cooperative Decision Making in Crowdfunding – Applying Theory of Behavior and Exemplary Empirical Validation

Autor(en)

Valerie Busse, Christine Strauss, Michal Gregus

Abstrakt

Cooperative issues gained attention with fast growing digitalization and social networks. Especially, research in advanced cooperative funding, i.e. crowdfunding, is rapidly increasing. Hence, this paper addresses behavioral issues in the highly complex decision-making processes from the viewpoint of various actors in crowdfunding. It provides a detailed overview of major behavioral models by focusing on (i) the theory or reasoned action, (ii) its application and (iii) its exemplary empirical validation. The empirical study examines the crowdfunding process by targeting 416 entrepreneurs and by analyzing their behavior towards Kickstarter.com and Indiegogo.com.

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Externe Organisation(en)

Komenius Universität, Universität Wien

Seiten

93-103

Anzahl der Seiten

11

DOI

https://doi.org/10.1007/978-3-030-60816-3_11

Publikationsdatum

10-2020

Peer-reviewed

Ja

ÖFOS 2012

502050 Wirtschaftsinformatik, 502052 Betriebswirtschaftslehre, 502010 Finanzwissenschaft

Schlagwörter

ASJC Scopus Sachgebiete

Theoretical Computer Science, Computer Science(all)

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/cooperative-decision-making-in-crowdfunding--applying-theory-of-behavior-and-exemplary-empirical-validation(6db03d8f-d57d-4d8b-a01b-cb1d27a776ec).html