Crowdfunding and Uncertain Decision Problems—Applying Shannon Entropy to Support Entrepreneurs
- Autor(en)
- Valerie Busse, Christine Strauss
- Abstrakt
Crowdfunding has become an interesting and widely accepted alternative to finance start-ups and projects. This paper presents an introductory motivation by making transparent recent developments in crowdfunding; furthermore, it provides insights into the decision-making of the involved crowdfunding actors in their triadic relationship. Based on empirical data collected from five in-depth expert interviews we identified several factors, which influence the behavioral decision process of an entrepreneur when making a choice on a crowdfunding platform for their crowdfunding campaign. On the example of two of those identified factors we formalize the entrepreneur’s decision process using Shannon Entropy and give a numerical example. Results are interpreted and directions for further research are given.
- Organisation(en)
- Institut für Marketing und International Business
- Externe Organisation(en)
- Komenius Universität
- Band
- 2
- Seiten
- 289-304
- Anzahl der Seiten
- 16
- DOI
- https://doi.org/10.1007/978-3-030-76632-0_10
- Publikationsdatum
- 2021
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502050 Wirtschaftsinformatik, 502007 E-Commerce, 502054 Entrepreneurship
- ASJC Scopus Sachgebiete
- Computer Science (miscellaneous), Control and Systems Engineering, Automotive Engineering, Social Sciences (miscellaneous), Economics, Econometrics and Finance (miscellaneous), Control and Optimization, Decision Sciences (miscellaneous)
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/crowdfunding-and-uncertain-decision-problemsapplying-shannon-entropy-to-support-entrepreneurs(7611094b-5d16-4338-8e0d-ebd64e06d120).html