Social Capital on Social Media — Concepts, Measurement Techniques and Trends in Operationalization

Autor(en)

Flora Poecze, Christine Strauss

Abstrakt

The introduction of the Web 2.0 era and the associated emergence of social media platforms opened an interdisciplinary research domain, wherein a growing number of studies are focusing on the interrelationship of social media usage and perceived individual social capital. The primary aim of the present study is to introduce the existing measurement techniques of social capital in this domain, explore trends, and offer promising directions and implications for future research. Applying the method of a scoping review, a set of 80 systematically identified scientific publications were analyzed, categorized, grouped and discussed. Focus was placed on the employed viewpoints and measurement techniques necessary to tap into the possible consistencies and/or heterogeneity in this domain in terms of operationalization. The results reveal that multiple views and measurement techniques are present in this research area, which might raise a challenge in future synthesis approaches, especially in the case of future meta-analytical contributions.

Organisation(en)

Institut für Marketing und International Business

Externe Organisation(en)

Technische Universität Wien

Journal

Information

Band

11

Seiten

1-16

Anzahl der Seiten

16

DOI

https://doi.org/10.3390/info11110515

Publikationsdatum

11-2020

Peer-reviewed

Ja

ÖFOS 2012

502050 Wirtschaftsinformatik, 508007 Kommunikationswissenschaft

Schlagwörter

ASJC Scopus Sachgebiete

Information systems

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/social-capital-on-social-media--concepts-measurement-techniques-and-trends-in-operationalization(ecbaa143-1627-42f8-992d-080671f3bef4).html