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eBusiness and Service Science

040154 VK eBusiness and Service Science

 

Course Description and Objectives

eBusiness becomes increasingly a vital driving paradigm in modern economies. Its elements and principles are employed in almost business processes and daily operations, up to the strategic decision-making levels. eBusiness by the enterprises is associated with many different domains, namely: with manufacturing operations, e-tracking, e-payment and transaction processing, distribution channels, portfolio management, supply chain management, authority regulations, and also business and technological applications.

On the other hand, service business is a business that offers services directly to consumers or other businesses. The service sector is active all over the world, and companies have interactions with such businesses commonly and on a daily basis. Companies can also have units offering services additionally to products.

Thus, the course explores the landscape of eBusiness and Service Science, their common interdisciplinary approaches to services comprehensive investigation and assessment.

Training methods are deliberated to advance a knowledge base, boost critical thinking, create responsiveness, and provide practical operations‑related skills. Participation includes problems, exercises, case studies, and reporting presentations.

The course represents one sub-module covering 2 hours per week and is held during Summer and Winter terms; it counts 4 ECTS points.

 

Content

  • eBusiness and Service Science Definitions
  • Service Business and Business Services
  • eBusiness Service Models
  • eBusiness Services Management
  • eBusiness Service Value and Valuation
  • eBusiness Services and Customer Relationships Management
  • eBusiness Service Systems and Architectures


Readings

  1. 1. Gang Xiong, Zhong Liu, Xi-Wei Liu, Fenghua Zhu, Dong Shen, “Service Science, Management, and Engineering - Theory and Applications”, Academic Press, Elsevier, 2012, ISBN–13: 978-0-12-397037-4.
  2. 2. Garry Lee, “E-Commerce, E-Business and E-Service”, CRC Press, Taylor&Francis Group, 2014, ISBN 9781138026469.
  3. 3. N. Delener, “Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods”, IGI Global, January, 2012, ISBN13: 9781466600775, DOI: 10.4018/978-1-4666-0077-5.
  4. 4. Princely Ifinedo Ed., “E-Business - Applications and Global Acceptance”, InTech, 2012, ISBN 978-953-51-0081-2. www.intechopen.com/books/e-business-applications-and-global-acceptance
  5. 5. Frances Frei, Anne Morriss, “Uncommon Service: How to Win by Putting Customers at the Core of Your Business”, Harvard Business Review Press, 2012, ISBN-13: 978-1422133316.
  6. 6. Thomas Fischer, Heiko Gebauer, Elgar Fleisch, “Service Business Development - Strategies for Value Creation in Manufacturing Firms”, Cambridge University Press, 2012, ISBN: 9781139136730, DOI: dx.doi.org/10.1017/CBO9781139136730
  7. 7. Cinquini, Lino, Di Minin, Alberto, Varaldo, Riccardo (Eds.), “New Business Models and Value Creation: A Service Science Perspective”, Springer, 2013, ISBN 978-88-470-2838-8.
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