Publikationen Mladenow

Research Highlights

  • Mladenow, A., Bauer, C., & Strauss, C. (2016). “Crowd logistics”: the contribution of social crowds in logistics activities. International Journal of Web Information Systems. doi.org/10.1007/s40171-013-0053-6
  • Mladenow, A., Bauer, C., & Strauss, C. (2014). Social crowd integration in new product development: Crowdsourcing communities nourish the open innovation paradigm. Global Journal of Flexible Systems Management15(1), 77-86. doi.org/10.1108/IJWIS-04-2016-0020
  • Mladenow, A., & Fröschl, K. A. (2011). Kooperative Forschung. Eine intermediäre Perspektive IKT-gestützter Koordinationsmodelle für den universitären Wissens- und Technologietransfer. Electronic Business series edited by C. Strauss, Vol. 6, International Academic Publishers, Peter Lang Publishers Group. Frankfurt/Main.

2018


Beier N., Mladenow A., Strauss C. (2018). Paid Content - Eine empirische Untersuchung zu redaktionellen Sportinhalten. Multikonferenz Wirtschaftsinformatik (MKWI).


2017


Brasseur T. M., Mladenow A., Strauss C. (­2017). Open business model innovation: Literature review and agenda for future research. Business Informatics 4 (42), pp. 7–16.


Brasseur T. M., Mladenow A., Strauss C. (2017). Business Model Innovation to Support Smart Manufacturing. American Conference on Information Systems (AMCIS). Workshop on Smart Manufacturing. Proceedings 9.


Bürger B., Mladenow A., Strauss C. (2017). Equity Crowdfunding Market: Assets and Drawbacks. International Conference on Information Systems. Seoul December 10th- 13th (ICIS 2017). SIGBD. Proceedings 6, 1-5.


Ernst C., Mladenow A., Strauss C. (2017). Collaboration and Crowdsourcing in Emergency Management. International Journal of Pervasive Computing and Communications 13 (2), pp. 176-193.


Flunger R., Mladenow A., Strauss C. The Free-to-play Business Model. forthcoming.


Lego T., Mladenow A., Novak N. M., Strauss C. The Economic Value of an Emergency Call System. forthcoming.


Mladenow A., Strauss C. (2017). Eine kombinierte Web Usability Methode für Start-Up Unternehmen. Maximilian Eibl, Martin Gaedke (Hrsg.): Informatik 2017. GI Proceedings Band 275, Lecture Notes in Informatics, pp. 2335-2342.


Spreitzer S., Mladenow A., Wagner G. (2017).  IT-getriebenes Instandhaltungsmanagement im After Sales Bereich. HMD Praxis der Wirtschaftsinformatik 54 (3), pp 437–451.


2016


Bursuk I. Mladenow A., Novak N. M., Strauss C. (2016). Online Cofounder Search in Tech Startups. In Proceedings of the 18th International Conference on Information Integration and Web-based Applications and Services, ACM, pp. 482-488.


Bursuk; Mladenow A., Strauss C. (2016). Co-Founder Search for Tech Start-ups in Europe. An empirical study. Proceedings of the GRES-IT Workshop Proceedings. Working Papers on Information Systems, Information Business and Operations, 02/2016. Sep 22, Vienna, Austria, pp 21-22.


Ernst C., Mladenow A., Strauss C. (2016). Location-based Crowdsourcing in Disaster Response. MoMM´16. Proceedings of the 14th International Conference on Advances in Mobile Computing and Multi Media. ACM, pp. 28-34.


Makarova T., Mladenow A., Strauss C. (2016). Barrierefreiheit im Internet und Suchmaschinenranking –eine empirische Untersuchung. Heinrich C. Mayr, Martin Pinzger(Hrsg.): Informatik 2016, GI Proceedings 259. Lecture Notes in Informatics, pp. 1071-1086.


Mladenow A., Bauer C., Strauss C. (2016). Crowd Logistics: The Contribution of Social Crowds in Logistics Activities. International Journal of Web Information Systems 12 (3), pp. 379-396.


Mladenow A., Novak N. M., Strauss C (2016). Internet of Things Integration in Supply Chains – An Austrian Business Case of a Collaborative Closed-Loop Implementation. In Research and Practical Issues of Enterprise Information Systems: 10th IFIP WG 8.9 Working Conference, CONFENIS 2016, Vienna, Austria, December 13–14, 2016,  Springer International Publishing. Lecture Notes in Business Information Processing (LNBIP) 268. Proceedings 10, pp. 166-176.


2015


Mladenow A., Bauer C., Strauss C. (2015): Crowdsourcing in Logistics: Concepts and Applications Using the Crowd for Logistics. 17th International Conference on Information Integration and Web-based Applications & Services (iiWAS2015). Brussels, Belgium, 11-13 December 2015. ACM ICOS, pp. 241-251.


Mladenow A., Bauer C., Strauss C. (2015): Collaborative Shopping with the Crowd. 12th International Conference on Cooperative Design, Visualization & Engineering (CDVE 2015). Mallorca, Spain, 20-23 September 2015. Lecture Notes in Computer Science (LNCS), Springer, pp 162-169.


Mladenow A., Bauer C., Strauss C. (2015): Power to the (shopping) people! Changing traditional customer-vendor-interaction in online markets by ICT-enabled group buying. Lecture Notes in Information Systems and Organisation 19, pp. 203-213.


Mladenow A., Novak N. M., Strauss, C. (2015): Mobility for 'Immovables' - Clouds Supporting the Business with Real Estates, The 6th International Conference on Emerging Ubiquitous Systemes and Pervasive Networks (EUSPN), September 27th - 30th, Berlin, Procedia Computer Science 63, pp. 120-127.


Mladenow A., Novak N. M., Strauss C. (2015): Online Ad-Fraud in Search Engine Advertising Campaigns – Prevention, Detection and Damage Limitation, The 3rd Information & Communication Technology-Eurasia Conference (ICT-EURASIA 2015) joint with the 23rd IFIP World Computer Congress - WCC 2015, October 4th – 7th, Daejeon, Korea, Lecture Notes in Computer Science (LNCS) 9357, pp. 109-118.


Mladenow A., Bauer C., Strauss C., Gregus M. (2015). Collaboration and Locality in Crowdsourcing. 7th International Conference on Intelligent Networking and Collaborative Systems (INCoS 2015). Taipei, Taiwan, 2-4 September 2015.


Mladenow, A., Novak, N. M., Strauss, C. (2015): Micropayments in virtuellen Welten – Prozessmodell und Nutzung bei 7- bis 12-jährigen Besuchern, INFORMATIK 2015 – 45. Jahrestagung der Gesellschaft für Informatik, 28.09. – 02.10.2015, Cottbus, Deutschland, LNI, pp. 1267-1277.


Mladenow, A., Novak, N. M., Strauss, C., Greguš, M. (2015): Clouds and Interclouds in the Real Estate Sector, The 3rd International Conference on Future Internet of Things and Cloud (FiCloud 2015), August 24th – 26th, 2015, Rome, Italy, IEEE, p. 532-537.


Mladenow A., Bauer C., Strauss C., Gregus M. (2015): Location-based crowdsourcing: a taxonomy of value co-creation. The 2015 Naples Forum on Service, Naples, Italy, 10-12 June 2015.


Widhalm. M., Mladenow A., Strauss C. (2015). E-Appointment Plattformen zur Effizienzsteigerung und Umsatzgenerierung - eine Branchenanalyse. HMD Praxis der Wirtschaftsinformatik 52 (3), pp 401–417.


2014


Bauer C., Mladenow A., Strauss C. (2014). Fostering Collaboration by Location-based Crowdsourcing. CDVE 2014. In: Y. Luo (ed.) 11th International Conference on Cooperative Design, Visualization & Engineering (CDVE 2014). Lecture Notes in Computer Science (LNCS) 8683, Springer, Berlin, p. 88-95.


eBusiness Class 2014. Oesterreichische Computergesellschaft, May 7, 2014. OCG Blog.


Novak N.M., Mladenow A., Strauss C. (2014). Virtual Worlds as Settings for Avatar-Based Innovation Processes. Journal of Service Science Research (JoSS), Springer, Vol 6(1) 2014, pp. 71-98.


Mladenow. A, Bauer C., Strauss C. (2014): Social Crowd Integration in New Product Development. CrowdSourcing Communities Nourish the Open Innovation Paradigm. Springer. Global Journal of Flexible Systems Management 15 (1), pp. 77-86.


2013


eBusiness Class 2013. Oesterreichische Computergesellschaft, June 26, 2013. OCG Blog.


Kopetzky R., Günther M., Kryvinska N., Mladenow A., Strauss C., Stummer C. (2013): Strategic managemet of disruptive technologies: A practical framework in the context of voice services and of computing towards the cloud. Springer. International Journal of Grid and Utility Computing 4(1), pp. 47-59.


Novak N.M., Mladenow A., Strauss C. (2013). Avatar-based Innovation Processes - Are Virtual Worlds a breeding ground for Innovations? The 15th International Conference on Information Integration and Web-based Applications & Services (iiWAS2013), Vienna, Austria.


2012


Becker A., Mladenow A., Kryvinska N., Strauss, C. (2012): Aggregated survey of sustainable business models for agile mobile service delivery platforms, Springer. Journal of Service Science Research 4 (1), pp. 97-121.


Becker A., Mladenow A., Kryvinska N., Strauss C. (2012): Evolving Taxonomy of Business Models for Mobile Service Delivery Platform, The 9th International Conference on Mobile Web Information Systems (MobiWIS-2012), August 27-29, 2012, Niagara Falls, Ontario, Canada, Procedia Computer Science 10, 2012, pp. 650-657.


Mladenow A., Fuchs E., Dohmen P., Strauss C. (2012). Value creation using clouds: Analysis of Value Drivers for Start-Ups and Small and Medium Sized Enterprises in the Textile Industry. First International Workshop on inter-Clouds and Collective Intelligence (iCCI-2012), in conjunction with the 26th IEEE Int. Conference on Advanced Information Networking and Applications Workshop (WAINA-2012), Fukuoka, Japan, ISBN 978-0-7695-4652-0 , pp. 1215-1220.


Mladenow A., Kryvinska N., Strauss C. (2012): Towards Cloud-Centric Service Environments. Springer. Journal of Service Science Research 4 (2), pp. 213-234.


Strauss C., Mladenow A. (2012) eBusiness Class. Vortragsveranstaltung des OCG Forums eBusiness. OCG Journal. Das IT-Magazin der österreichischen Computergesellschaft (2), pp. 15. ISSN 1728-743X.


2011


Mladenow A., Fröschl K. (2011): Kooperative Forschung. Eine intermediäre Perspektive IKT-gestützter Koordinationsmodelle für den universitären Wissens- und Technologietransfer. Electronic Business series edited by C. Strauss, vol. 6, International Academic Publishers, Peter Lang Publishing Group. Frankfurt/Main.


2010


Mladenow A. (2010). IKT-gestützte Geschäftsmodelle für strategische Forschungskooperationen zwischen Wissenschafts- und Praxispartnern. Universität Wien. Fakultät für Wirtschaftswissenschaften. BWZ-Award 2010.