Panel surveys go mobile

Autor(en)

Micheal Weber, Michaela Denk, Klaus Oberecker, Christine Strauss, Christian Stummer

Abstrakt

In order to take panel surveys into the ‘mobile age’, a careful analysis of their characteristics is conducted. Core issues of mobile surveys and panel designs are addressed and contrasted to their respective alternatives. Moreover, the use of mobile technology for carrying out panel surveys is discussed. Thereby, necessary actions and actors involved are identified, which provides a guideline for realising the potential of ‘mobile panel surveys’. Essentially, the benefits are due to enhancements in the areas of survey quality, management and technology. The recommendations made can contribute to the development of a new business model in market research.

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Externe Organisation(en)

EC3 - Electronic Commerce Competence Center

Journal

International Journal of Mobile Communications

Band

6

Seiten

88-107

Anzahl der Seiten

20

ISSN

1470-949X

Publikationsdatum

2008

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre, 502050 Wirtschaftsinformatik

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/0504c2bb-d108-43bb-9ef8-054dfa3f1487