Panel surveys go mobile

Autor(en)
Micheal Weber, Michaela Denk, Klaus Oberecker, Christine Strauss, Christian Stummer
Abstrakt

In order to take panel surveys into the ‘mobile age’, a careful analysis of their characteristics is conducted. Core issues of mobile surveys and panel designs are addressed and contrasted to their respective alternatives. Moreover, the use of mobile technology for carrying out panel surveys is discussed. Thereby, necessary actions and actors involved are identified, which provides a guideline for realising the potential of ‘mobile panel surveys’. Essentially, the benefits are due to enhancements in the areas of survey quality, management and technology. The recommendations made can contribute to the development of a new business model in market research.

Organisation(en)
Institut für Rechnungswesen, Innovation und Strategie
Externe Organisation(en)
EC3 - Electronic Commerce Competence Center
Journal
International Journal of Mobile Communications
Band
6
Seiten
88-107
Anzahl der Seiten
20
ISSN
1470-949X
Publikationsdatum
2008
Peer-reviewed
Ja
ÖFOS 2012
502052 Betriebswirtschaftslehre, 502050 Wirtschaftsinformatik
Link zum Portal
https://ucrisportal.univie.ac.at/de/publications/panel-surveys-go-mobile(0504c2bb-d108-43bb-9ef8-054dfa3f1487).html