Crowdfunding and Uncertain Decision Problems—Applying Shannon Entropy to Support Entrepreneurs

Autor(en)
Valerie Busse, Christine Strauss
Abstrakt

Crowdfunding has become an interesting and widely accepted alternative to finance start-ups and projects. This paper presents an introductory motivation by making transparent recent developments in crowdfunding; furthermore, it provides insights into the decision-making of the involved crowdfunding actors in their triadic relationship. Based on empirical data collected from five in-depth expert interviews we identified several factors, which influence the behavioral decision process of an entrepreneur when making a choice on a crowdfunding platform for their crowdfunding campaign. On the example of two of those identified factors we formalize the entrepreneur’s decision process using Shannon Entropy and give a numerical example. Results are interpreted and directions for further research are given.

Organisation(en)
Institut für Marketing und International Business
Externe Organisation(en)
Univerzita Komenského v Bratislave
Band
2
Seiten
289-304
Anzahl der Seiten
16
DOI
https://doi.org/10.1007/978-3-030-76632-0_10
Publikationsdatum
2021
Peer-reviewed
Ja
ÖFOS 2012
502050 Wirtschaftsinformatik, 502007 E-Commerce, 502054 Entrepreneurship
ASJC Scopus Sachgebiete
Computer Science (miscellaneous), Control and Systems Engineering, Automotive Engineering, Social Sciences (miscellaneous), Economics, Econometrics and Finance (miscellaneous), Control and Optimization, Decision Sciences (miscellaneous)
Link zum Portal
https://ucrisportal.univie.ac.at/de/publications/crowdfunding-and-uncertain-decision-problemsapplying-shannon-entropy-to-support-entrepreneurs(7611094b-5d16-4338-8e0d-ebd64e06d120).html