Good & service bundles and B2B E-Commerce by global narrow-specialized companies
- Autor(en)
- Polina Fauska, Natalia Kryvinska, Christine Strauss
- Abstrakt
E-Commerce may play a crucial role to facilitate efficiency and profitability of industrial companies. Nevertheless, it appears to be essential to examine whether it prevails within different business strategies. Thus, within this article the use of E-Commerce by global narrow-specialized companies will be analyzed, as this business strategy represents an interesting approach of competitive scheme in global markets of good & service bundles. Though the amount of the research papers devoted separately to E-Commerce and global narrow-specialized companies are rather high, there is still limited information on how such companies use E-Commerce. Thereby, this article may contribute to the limited knowledge regarding the use of E-Commerce by global narrow-specialized companies. Moreover, the research may also have managerial implications. The knowledge gained during the research could be useful for other companies. And hence, it could help managers of global narrow-specialized companies to make decisions on investments and execution of E-Commerce strategy.
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Externe Organisation(en)
- Universität Wien
- Seiten
- 194-202
- Anzahl der Seiten
- 9
- DOI
- https://doi.org/10.1145/2539150.2539169
- Publikationsdatum
- 12-2013
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502007 E-Commerce
- Schlagwörter
- ASJC Scopus Sachgebiete
- Human-computer interaction, Computer Networks and Communications, Computer Vision and Pattern Recognition, Software
- Link zum Portal
- https://ucrisportal.univie.ac.at/de/publications/76e5ba3a-e338-4d82-979f-e952a2891619