Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine

Autor(en)

Mariya Kostyukova, Josef Windsperger, Christine Strauss

Abstrakt

Businesses, particularly those operating in Ukraine and Russia directly, have faced significant disruption with the beginning of a full-scale invasion in Ukraine. Some have utilized this crisis as an opportunity to adapt, innovate, and prioritize helping over profitability. Such actions, while bold and cost-intensive, demonstrate a shift toward social responsibility in times of crises. This study explores how platforms can simultaneously support societal well-being and achieve long-term benefits for themselves when faced with high-magnitude crises.

Organisation(en)

Institut für Marketing und International Business, Institut für Business Decisions and Analytics

Anzahl der Seiten

15

Publikationsdatum

11-2025

Peer-reviewed

Ja

ÖFOS 2012

502050 Wirtschaftsinformatik, 502007 E-Commerce, 502015 Innovationsmanagement

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/7b4531a4-671a-47c0-ab79-bf497c2659d5