The OCEAN-model for location based services

Autor(en)
Andreas Mladenow, Niina Maarit Novak, Christine Strauss
Abstrakt

This position paper analyzes the customers' willingness to use location based services (LBS) based on the OCEAN model using particular personality traits. Companies must create suitable solutions, because certain personal characteristics may provide better attitudes for the use of LBS whereas other personal characteristics may be less conductive for the use of LBS. Highlighting and systematizing relevant customer profiles provides a basis for the development of efficient strategies to reach and persuade a company's customers.

Organisation(en)
Institut für Rechnungswesen, Innovation und Strategie
Externe Organisation(en)
Technische Universität Wien
Band
Part F133807
Seiten
206-209
Anzahl der Seiten
4
DOI
https://doi.org/10.1145/3151848.3151883
Publikationsdatum
12-2017
Peer-reviewed
Ja
ÖFOS 2012
502052 Betriebswirtschaftslehre, 505002 Datenschutz, 502050 Wirtschaftsinformatik, 502007 E-Commerce
Schlagwörter
ASJC Scopus Sachgebiete
Software, Human-computer interaction, Computer Vision and Pattern Recognition, Computer Networks and Communications
Link zum Portal
https://ucrisportal.univie.ac.at/de/publications/the-oceanmodel-for-location-based-services(7c3b4b7e-da64-4277-90f8-cd987d7ff638).html