Towards Cloud-Centric Service Environments

Autor(en)

Andreas Mladenow, Natalia Kryvinska, Christine Strauss

Abstrakt

A. Mladenow, N. Kryvinska, C. Strauss, “Towards Cloud-Centric Service Environments”, The Society of Service Science, Journal of Service Science Research, Springer, Vol. 4, No. 2, 2012, pp. . ISSN: 2093-0720 (print version), ISSN: 2093-0739 (electronic version), Journal no. 12927.
Cloud computing has evolved and is expected to grow further into an enormously booming market segment especially for start-ups and SMEs as they can benefit from the concept of “Anything as a Service” (XaaS) without the need to invest significant financial resources in IT capabilities. Through the usage-based models, seemingly infinite resources based on rapid elasticity, multi-user systems, and the ability to access the network anytime and anywhere, organizations can achieve increased cost-effec tiveness and efficiency in their business operations. This paper discusses, with a particular emphasis on start-ups and SMEs in the B2B and B2C markets, how e-business value cr eation drivers such as novelty, efficiency, complementarities and lock-in can leverage and enhance business value in practice. Using the example of the textil e and apparel industry, this paper pinpoints how cloud computing can foster an environment in which new opportunitie s can blossom and added values are created for both businesses and consumers through modern marketing and networking technologies using an inclusive social and technological environment.

Organisation(en)

Fakultät für Wirtschaftswissenschaften

Journal

Journal of Service Science Research

Band

4

Seiten

213-234

Anzahl der Seiten

22

ISSN

2093-0720

DOI

https://doi.org/10.1007/s12927-012-0009-y

Publikationsdatum

2012

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre, 502007 E-Commerce

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/towards-cloudcentric-service-environments(75bd09c5-300a-4fac-bbbd-4e18b31b1d47).html