The Role of Variety Engineering in the Co-creation of Value

Autor(en)

Raoul Gorka, Christine Strauss, Claus Ebster

Abstrakt

By integrating methods and models from systems science, the interdisciplinary field of service science has provided the basis for a possible radical shift in understanding the coordination mechanisms underlying global market dynamics. The Variety Engineering Model is found to support and extend the evolving framework of service-dominant logic by shedding light on the relational nature of interacting social agents, who co-create value by steering their behavior towards shared meanings through conversation. In our highly complex present-day world the main driver of balancing agents’ complexity asymmetries is self-organization. Without adequate management, this self-regulation seldom produces socially desirable outcomes. We conceive the proposed systemic methodology as an effective guideline for supporting managers to coordinate this process towards
common policies, which may foster sustainable structures.

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Externe Organisation(en)

Universität Wien

Seiten

179-199

Anzahl der Seiten

21

DOI

https://doi.org/10.1007/978-3-319-94117-2_8

Publikationsdatum

2018

Peer-reviewed

Ja

ÖFOS 2012

502050 Wirtschaftsinformatik, 508017 Organisationskommunikation, 502052 Betriebswirtschaftslehre, 502007 E-Commerce

Schlagwörter

ASJC Scopus Sachgebiete

Media Technology, Electrical and Electronic Engineering, Computer Science Applications, Computer Networks and Communications, Information systems

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/the-role-of-variety-engineering-in-the-cocreation-of-value(51b8587c-e6b8-4308-a5aa-8f98322fd7ba).html