Analyzing Effects of Web Accessibility - a Framework to determine Changes in Website Traffic and Success
- Autor(en)
- Christine Strauss, Rudolf Hartjes
- Abstrakt
The potential of web accessibility to boost a website’s traffic numbers and quality is believed to be a major motivation for website operators to implement web accessibility. In this paper we present a long-term framework for the measurement of such improvements, relying on multiple examination objects. This paper comprises a detailed specification of relevant key performance indicators, relevant traffic sources, a monitoring and evaluation schedule as well as an outlook on the strategic values of this framework.
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Band
- 6179
- Seiten
- 449-455
- Anzahl der Seiten
- 7
- DOI
- https://doi.org/10.1007/978-3-642-14097-6_72
- Publikationsdatum
- 2010
- Peer-reviewed
- Ja
- ÖFOS 2012
- 5020 Wirtschaftswissenschaften, 502050 Wirtschaftsinformatik, 502007 E-Commerce
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/analyzing-effects-of-web-accessibility--a-framework-to-determine-changes-in-website-traffic-and-success(9cb0dd90-f78d-4255-9208-1906cd7a9702).html