Analyzing Effects of Web Accessibility - a Framework to determine Changes in Website Traffic and Success

Autor(en)
Christine Strauss, Rudolf Hartjes
Abstrakt

The potential of web accessibility to boost a website’s traffic numbers and quality is believed to be a major motivation for website operators to implement web accessibility. In this paper we present a long-term framework for the measurement of such improvements, relying on multiple examination objects. This paper comprises a detailed specification of relevant key performance indicators, relevant traffic sources, a monitoring and evaluation schedule as well as an outlook on the strategic values of this framework.

Organisation(en)
Institut für Rechnungswesen, Innovation und Strategie
Band
6179
Seiten
449-455
Anzahl der Seiten
7
DOI
https://doi.org/10.1007/978-3-642-14097-6_72
Publikationsdatum
2010
Peer-reviewed
Ja
ÖFOS 2012
5020 Wirtschaftswissenschaften, 502050 Wirtschaftsinformatik, 502007 E-Commerce
Link zum Portal
https://ucrisportal.univie.ac.at/de/publications/analyzing-effects-of-web-accessibility--a-framework-to-determine-changes-in-website-traffic-and-success(9cb0dd90-f78d-4255-9208-1906cd7a9702).html