Servitization Strategies and Product-Service-Systems

Autor(en)
Natalia Kryvinska, Sebastian Kaczor, Christine Strauss, Michal Greguš
Abstrakt

This paper attempts to explain the concept of servitization in order to declare and emphasize its capabilities in being an influential strategy that provides competitive advantage in manufacturing industries. This is conducted by a detailed elaboration of its notion and origins in the literature as well as the characteristics and processes regarding value co-creation, which in turn is consolidated as fundamentals of servitization. Furthermore, the driving characteristics separated by general environmental trends, financial-, strategic-, as well as marketing-drivers are discussed in detail. The final part of the analysis refers to the classification of servitization and the actual options and alternatives of implementation.

Organisation(en)
Institut für Rechnungswesen, Innovation und Strategie
Externe Organisation(en)
Univerzita Komenského v Bratislave
Seiten
254-260
Anzahl der Seiten
7
DOI
https://doi.org/10.1109/SERVICES.2014.52
Publikationsdatum
2014
Peer-reviewed
Ja
ÖFOS 2012
502052 Betriebswirtschaftslehre, 502007 E-Commerce
Schlagwörter
ASJC Scopus Sachgebiete
Computer Science(all), Business, Management and Accounting(all)
Link zum Portal
https://ucrisportal.univie.ac.at/de/publications/servitization-strategies-and-productservicesystems(d676ed97-4510-477b-97c7-f6983a6ded4d).html