Viable service business models towards inter-cooperative strategies
- Autor(en)
- Paul Dohmen, Natalia Kryvinska, Christine Strauß
- Abstrakt
Around half a decade ago, first scholars and practitioners started to think about the basic characteristics and marketing opportunities of services. These efforts underwent multiple conceptual transitions throughout the years, ultimately resulting in a new conceptualization called 'Service-Dominant Logic' (S-D Logic). Thus, the main goals of this work are twofold: on the one hand, a retrospective view on the development of viable service models is given, on the other hand, a detailed investigation of the S-D Logic evolution, into the context of inter-cooperative strategies and resources planning, is provided. Consequently, this chapter provides a retrospective view on the development of the field of service science and its viable service business models. It reviews how-commencing in the late 1970s-the field started to be developed into the contemporary era where a service-dominant (S-D) Logic has gained much scientific attention. The most important developments and debates regarding the (non-) usefulness of a differentiation strategy between goods and services in this period are highlighted. In addition, some illustrative examples regarding scientific application of the contemporary S-D Logic perspective are given. © 2014 Springer-Verlag Berlin Heidelberg.
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Externe Organisation(en)
- Universität Wien
- Seiten
- 273-290
- Anzahl der Seiten
- 18
- DOI
- https://doi.org/10.1007/978-3-642-35016-0_10
- Publikationsdatum
- 2014
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502052 Betriebswirtschaftslehre
- Schlagwörter
- ASJC Scopus Sachgebiete
- Artificial Intelligence
- Link zum Portal
- https://ucrisportal.univie.ac.at/de/publications/e036970d-3fdf-431c-8656-5c732b487685