Viable service business models towards inter-cooperative strategies

Autor(en)

Paul Dohmen, Natalia Kryvinska, Christine Strauß

Abstrakt

Around half a decade ago, first scholars and practitioners started to think about the basic characteristics and marketing opportunities of services. These efforts underwent multiple conceptual transitions throughout the years, ultimately resulting in a new conceptualization called 'Service-Dominant Logic' (S-D Logic). Thus, the main goals of this work are twofold: on the one hand, a retrospective view on the development of viable service models is given, on the other hand, a detailed investigation of the S-D Logic evolution, into the context of inter-cooperative strategies and resources planning, is provided. Consequently, this chapter provides a retrospective view on the development of the field of service science and its viable service business models. It reviews how-commencing in the late 1970s-the field started to be developed into the contemporary era where a service-dominant (S-D) Logic has gained much scientific attention. The most important developments and debates regarding the (non-) usefulness of a differentiation strategy between goods and services in this period are highlighted. In addition, some illustrative examples regarding scientific application of the contemporary S-D Logic perspective are given. © 2014 Springer-Verlag Berlin Heidelberg.

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Externe Organisation(en)

Universität Wien

Seiten

273-290

Anzahl der Seiten

18

DOI

https://doi.org/10.1007/978-3-642-35016-0_10

Publikationsdatum

2014

Peer-reviewed

Ja

ÖFOS 2012

502052 Betriebswirtschaftslehre

Schlagwörter

ASJC Scopus Sachgebiete

Artificial Intelligence

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/viable-service-business-models-towards-intercooperative-strategies(e036970d-3fdf-431c-8656-5c732b487685).html