S-D logic business model - Backward and contemporary perspectives
- Autor(en)
- P. Dohmen, N. Kryvinska, C. Strauss
- Abstrakt
This paper provides a retrospective view on the development of the field of service science. It reviews how - commencing in the late 1970s - the field started to be developed into the contemporary era where a service-dominant (S-D) logic has gained much scientific attention. The most important developments and debates regarding the (non-) usefulness regarding a differentiation strategy between goods and services in this period are highlighted. In addition, some illustrative examples regarding scientific application of the contemporary S-D logic perspective are given.
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Band
- 103 LNBIP
- Seiten
- 140-154
- Anzahl der Seiten
- 15
- DOI
- https://doi.org/10.1007/978-3-642-28227-0_11
- Publikationsdatum
- 01-2012
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502052 Betriebswirtschaftslehre
- Link zum Portal
- https://ucrisportal.univie.ac.at/de/publications/aacbd014-7342-4c8a-a209-f7bd7f50c71f